VIENNAFAIR The New Contemporary 2014

VIENNAFAIR The New Contemporary 2014

Vienna, October 2, 2014

International Art Celebration in Vienna: The Opening of VIENNAFAIR The New Contemporary

In its ten years existence VIENNAFAIR The New Contemporary has successfully repositioned Vienna in the international art market. This was also clear to see at the opening of Austria’s biggest international art fair on October 1, 2014. More than 6500 visitors accepted the invitation from VIENNAFAIR The New Contemporary’s chairman Dmitry Yu. Aksenov and artistic director Christina Steinbrecher-Pfandt and joined the big art celebration following the official opening in the presence of Austrian Federal President Dr. Heinz Fischer in Hall A of Messe Wien. Among the guests were numerous international art collectors such as Alain Servais from Belgium, Rik Reinking, Monika Lahrkamp, Gil Bronner, Ingrid and Thomas Jochheim from Germany, Neda Young from Croatia, and the US American collectors Kira Flanzraich, Barbara and Aaron Levine, and Carter Pottash.

Austrian art collectors, spearheaded by representatives of the shareholders of VIENNAFAIR The New Contemporary – curator and museum director Edelbert Köb, attorney Bernhard Hainz, entrepreneur Martin Lenikus, and art collector Franz Wojda – along with architect Gustav Peichl, Thomas Angermair, Nikolaus Lehner, Roman and Margot Fuchs, Franziska and Christian Hausmaninger, Michael Klaar, and Rudi Schmutz strolled through the fair booths of the galleries together with representatives from politics and economy like Andreas Mailath-Pokorny, Executive City Councillor for Cultural Affairs of the City of Vienna, Francesca von Habsburg, founder and chairwoman of Thyssen-Bornemisza Art Contemporary (TBA21), Martin Böhm, managing director of the Dorotheum, Boris Marte, head of the innovation center of the Erste Group, and prominent members of the art scene such as Agnes Husslein, director of Belvedere, Klaus Albrecht Schröder, director of Albertina, Christoph Thun-Hohenstein, director of MAK, Peter Bogner, director of the Austrian Friedrich and Lilian Kiesler Private Foundation, Gabriele Schor, head of Sammlung Verbund, Herwig Kempinger, president of Secession, Elisabeth Ginthör-Noever, head of departure – the Creative Center of the Vienna Business Agency, Bettina Leidl, director of Kunst Haus Wien, Nicolaus Schafhausen, director of Kunsthalle Wien, Johanna Schwanberg, director of the Cathedral Museum Vienna, and Peter Pakesch, artistic director of the Universalmuseum Joanneum as well as artists Hubert Scheibl, Eva Schlegel, Werner Reiterer, Hans Kupelwieser, Jakob Gasteiger, Gunter Damisch, Marko Lulic, Julie Monaco, Julius Deutschbauer, and Barbara Mungenast.

“I am very pleased we could demonstrate – especially in this tenth anniversary edition – that our concept to invite international art collectors, in particular, was a great success. We will rigorously pursue this path in the future,” commented artistic director Christina Steinbrecher-Pfandt on the outstanding evening.

In addition to the presentations by 115 participants from 25 countries, VIENNAFAIR The New Contemporary offers a multifaceted program from October 2 to 5 for art enthusiasts from all age groups: for example, the OMV Special Project: DIALOG: NEW ENERGIES; ZONE1 with solo presentations of young Austrian artists; VIENNA Focus, an exhibition by YARAT Foundation with art from Azerbaijan; and the galleries from the focus regions, supported by Erste Bank. There are also guided tours and discussions in the framework of VIENNA Gold and VIENNA Studio, the extensive lecture program with VIENNA Talks and the collectors’ forum “20 four 7 – Collecting The New Contemporary”, and VIENNA Family, an open painting studio for adults and children two years and above.  

Sponsors and partners of VIENNAFAIR The New Contemporary 2014

Main sponsor: ERSTE BANK

Sponsor special project DIALOG: New Energies: OMV

Funding: Austrian Federal Chancellery

Partners: Vienna Chamber of Commerce, YARAT Contemporary Art Organisation,

Romanian Cultural Institute Vienna, hs art service austria, LET’s CEE Film Festival,

Vienna Tourist Board, Zantho, Umathum, Ottakringer, Red Bull, Illy, Vöslauer, Bombay Sapphire, Fever-Tree, Hotel Sacher Wien.

Partners VIP Art Lounge: JP Immobiliën, Steininger Designers, Le Méridien Vienna.

Partners VIP Program: 21er Haus, Albertina, Belvedere, Kunsthalle Wien, ESSL Museum, departure, the creative unit of the Vienna Business Agency, HELMUTS’ Private Art club, mumok, SAMMLUNG LENIKUS, Secession, TBA21 – Augarten, The Guesthouse, Grelle Forelle.

Hotel partner: Le Méridien Vienna, Motel One, Park Hyatt Wien.

Media partners: Falter, Ö1.

Advisory board and admissions committee:

Miryam Charim, Charim Gallery, Vienna; Andreas Huber, Andreas Huber Gallery, Vienna; Ursula Krinzinger, Galerie Krinzinger, Vienna; Vladimir Ovcharenko, Regina Gallery, Moscow/London; Asia Zak, ŻAK | BRANICKA, Berlin/Krakow.

VIENNAFAIR The New Contemporary

Vienna International Art Fair

October 2–5, 2014

Messe Wien, Austria, Hall A, Messeplatz 1, 1020 Vienna.

Opening hours

Thursday, October 2, 2014, 11:00 am – 7:00 pm,

Friday, October 3, 2014, 11:00 am – 8:00 pm,

Saturday, October 4, 2014, 11:00 am – 7:00 pm,

Sunday, October 5, 2014, 11:00 am – 6:00 pm.



€ 12.50 Day ticket for adults

€ 9.00 Day ticket / Advance and online booking

€ 9.00 Day ticket for Erste Bank clients 

€ 9.00 After-Work-Ticket (Thursday/Friday starting at 4:00 pm)

€ 9.00 Senior ticket upon presentation of a valid ID

€ 29.00 4-day ticket

Free entrance for children under 14 and for students after 3:00 pm with a valid student ID


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