Let Us Start From The Middle / Effi & Amir – Inauguration of the premises of Tirana Art Lab

Tirana Art Lab – Center for Contemporary Art invites you:

Inauguration of the premises of Tirana Art Lab

After four years of operating in different places in the city, finally Tirana Art Lab is opening its own Space. We welcome you to join us at the inauguration of our premises and at the opening of the first exhibition in this space:

5, September 2014, 7 p.m.

Exhibition Opening

Let Us Start From The Middle / Effi & Amir

With guest artists: Matilda Odobashi, Era Tula, Driton Selmani, Pleurad Xhafa, Ergin Zaloshnja

“Let us start from the middle” is the exhibition title that the duo Effi & Amir gave their current visual research project into the world of Google Street View. In this exhibition they try to develop different approaches of film making inside an already existing photography. Google Street View offers a parallel reality, already documented. Inside this huge “snapshot of the world”, it seems that all that is left to do, is to reframe it.

This is obviously a simplistic way to describe a move that is in fact highly challenging both artistically and philosophically. Effi & Amir not only reframe, but they intervene within the pictures of Google Street View, mix them with other footage, and make them tell other stories. Their work questions perception and representation, authorship and appropriation, time and space correlation and it points at the surprising shift in the western concept of mapping – from abstraction to the anecdotic.

“Let us start from the middle” includes three projects, a new video-work titled “The Vanishing Vanishing-Point” and “As If”, five-channel video installation, in collaboration with Albanian and Kosovo artists, both will be exhibited for the first time. As well the results of the workshop, “Tirana Collective Mental mapping” with young people from the city of Tirana.

“The middle” in this case, refers both to the arbitrary character of the world-view that Google street view offers, as well as to questions of centrality, or, on the other hand denial of hierarchy or linearity.

The exhibition engages with the current location where the artists live, the city of Brussels and the city where the exhibition will take place, the city of Tirana. The fictional space of Google Street View becomes a tool that allows them to address issues related to both realities at the same time. The fictional gives them the possibility to critically engage and question power structures both of the European Union and the institutions that represent it and the Google Street View system. 

2,3,4 September, 4 – 8 p.m 

Mental Mapping Workshop 

Effi & Amir invite you to participate in creating the mental map of Tirana.

On the 4th, the workshop is open to the public. Please pass by, say hello, and help us put together the mental map of Tirana.


6 September, 7 p.m 

A talk by Effi & Amir

A land voice overed

With excerpts from their own work as well as other artists and filmmakers.

Opening Hours

06 – 21 September 2014

Tue – Sat, 4 – 8 p.m.

Tirana Art Lab

Rr. “Ymer Kurti”, Pallati 2/1, Apt 1, 1001,Tirana, Albania

(near Wilson square, behind the post office nr. 8)

The exhibition was made possible thanks to the support of SmartBE, The Ostrovsky Family Fund and Albanian Ministry of Culture. Produced by La chose à trois jambes and Tirana Art Lab.

Comments are closed.